We've all encountered PayPal in one form or another and it needs no introduction as a merchant service provider. Most of us will have used the California-based firm when making purchases online, particularly when it was introduced as the preferred partner of eBay. The online auction site now wholly owns PayPal, which has been in operation since 1998, and has expanded its list of merchant services. Unsurprisingly the company specialises in taking online payments, mostly through allowing customers to link their websites to PayPal and accept money through the payment gateway. Customers can also use a device which connects to their smartphone or tablet, allowing them to accept payments on-the-go and in-person.
PayPal is a wholly online merchant service, meaning that the company provides no physical PoS equipment besides the mobile reader. Equipped simply with your website and the software that partners it to PayPal, the only stage in the process is to embed the infamous 'Buy Now' buttons that your customers will recognise from around the web. One of the greatest features of PayPal is its universal acceptance of most payment methods, beyond just credit cards and including immediate bank transfers.
Becoming a PayPal merchant will allow your business to also send invoices, set up recurring payments and accept international payments from almost 200 countries. The recognised PayPal seal is synonymous with flawless security that will let your customers purchase in confidence.
It goes without saying that PayPal's merchant services are most suited to online businesses. The ease-of-use and universal recognition that the company has built over the years has meant that it has become one of the most trusted and used payment gateways in the world. On top of the multitude of payment options and ancillary merchant services, the PayPal network includes PCI compliance and an array of security measures.
Signing up for a PayPal merchant account is outstandingly simple, requiring just the completion of an online application form. The vast majority of applications are successful, with the Californian company approving 98% of all retailer accounts. Payment can be taken almost immediately after approval, once you have embedded the 'Buy Now' buttons onto your website and linked them to your account.
The most outstanding feature of PayPal's fee structure is that it foregoes the monthly statement fees, set-up fees and gateway costs. There's also no monthly minimum for using PayPal and retailers will be pleased to see their opening discount rate at 2.9%; with the ability to further better this by increasing sales volume. $0.30 is the cost per transaction and there is no address verification fee.
|Monthly Statement Fee||Monthly Minimum||Monthly Gateway Fee||Set Up Fees|
Credit Card Fees—Retail:
|Average Discount Rate||Retail Transaction Fee||Equipment Cost|
Online Account Fees—No Card Present:
|Online Discount Rate||Gateway Transaction Fee||Address Verification Fee|
Anybody who has used PayPal through eBay or another online retailer knows just how accessible it is and this ease-of-use translates perfectly to the merchant account. The safety and trust that customers associate with PayPal makes the purchasing process much easier. Getting set-up is straightforward and maintenance on the account is almost non-existent. Simply put, PayPal is a very simple, low-cost method of accepting payments from all around the world.